We are a design and business innovation consulting studio located in sunny California. We deliver impactful ideas with award-winning solutions.

Strategy

Establishing A Holistic Framework

Strategy

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." - Sun Tzu

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Design

Connect Through Design

Design

"Ultimately, we are deluding ourselves if we think that the products that we design are the “things” that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name.” – Bill Buxton

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Conversation

Open Discussion Leads To Growth

Conversation

"It's not what you don't know that will hurt you and your business. It's what you don't bother to ask that will kill you." - Alan Webber, Rules of Thumb.

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BACE | Business + Creative Exchange Blog

Mel Lim featured in The Star Malaysian Newspaper

Mel Lim featured in The Star Malaysian Newspaper

01/27/12 by | business, cool stuff, creative, press | No Comments »

Mel Lim was featured on the front page of Malaysia’s The Star 2 newspaper on January 1, 2012. Inside was a full spread article on this Malaysian born Chinese designer, who grew up in the small island of Penang and her story of how she made her mark in design in the US. Read full article here. Read more →

A beautiful documentary on ink + paper

A beautiful documentary on ink + paper

01/12/12 by | business, cool stuff, creative, rants | No Comments »

Ahhh…A bittersweet video on the love for ink + paper intertwined with the struggles of business reality. A must watch for paper lovers, designers and business owners. Read more →

A new sense of purpose – BIF7 recap

A new sense of purpose – BIF7 recap

09/28/11 by | business, conferences, rants | 5 Comments »

I have just returned from my very first business conference since the arrival of our first son Evan. Every night upon returning from an entire day of mingling with innovators, educators, and storytellers, I would skype with him making funny faces just to get him to smile at me. And of course, before I went to bed, I would cry and I would tell myself, “This conference better be fucking good!” Read more →

Axure Web + UI Design

Axure Web + UI Design

07/15/11 by | business, work | No Comments »

Award Winner
When Axure decided to realign their web presence, we felt that this was such an amazing opportunity for us to connect the UI design and branding work previously designed for their software Axure RP, and tying them all into a larger framework Read more →

We've Been Reading


Designing For Growth by Jeanne Liedtka & Tim Ogilvie


A Fine Line by Hartmut Esslinger


How To Be A Presentation God by Scott Schwertly