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	<title>Comments on: Brand Bubble &#8211; A Must Read</title>
	<atom:link href="http://www.mellim.com/2008/11/26/brand-bubble-must-read/feed/" rel="self" type="application/rss+xml" />
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	<description>Insights to meaningful design and business ideas.</description>
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		<title>By: Sharon Eucce</title>
		<link>http://www.mellim.com/business/brand-bubble-must-read/comment-page-1/#comment-57</link>
		<dc:creator>Sharon Eucce</dc:creator>
		<pubDate>Mon, 15 Dec 2008 19:30:52 +0000</pubDate>
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		<description>Mel, I saw the same article - Fortune is a favorite must read. I will get a copy of the Brand Bubble!</description>
		<content:encoded><![CDATA[<p>Mel, I saw the same article &#8211; Fortune is a favorite must read. I will get a copy of the Brand Bubble!</p>
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		<title>By: John Gerzema</title>
		<link>http://www.mellim.com/business/brand-bubble-must-read/comment-page-1/#comment-56</link>
		<dc:creator>John Gerzema</dc:creator>
		<pubDate>Mon, 01 Dec 2008 03:03:25 +0000</pubDate>
		<guid isPermaLink="false">http://bace.mellim.com/?p=217#comment-56</guid>
		<description>Mel,

I am so glad to hear that the Brand Bubble was able to clarify the gap around between Prada&#039;s reality and its perception. Fiduciary responsibility doesn&#039;t stop with financial engineering, a company must constantly be thinking about brand innovation.

Look forward to following your blog.

John</description>
		<content:encoded><![CDATA[<p>Mel,</p>
<p>I am so glad to hear that the Brand Bubble was able to clarify the gap around between Prada&#8217;s reality and its perception. Fiduciary responsibility doesn&#8217;t stop with financial engineering, a company must constantly be thinking about brand innovation.</p>
<p>Look forward to following your blog.</p>
<p>John</p>
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