Who are we?
Mel Lim Design is a multidisciplinary design & business innovation consulting studio that focuses on business growth and sustainability using a comprehensive integrated approach to research, strategy, branding, product development and marketing. This California-based studio is known for both it’s holistic design thinking and award-winning design solutions, which has served businesses both small and big, from Fortune 500 companies to start-ups in various industries ranging from telecommunications, software, service, fashion, food and retail.

Mel Lim, LEED AP
Mel Lim is an award-winning design and business consultant with 15 years of international and domestic experience in project management, commercial spatial design, brand & product development.
Mel Lim’s career in design started at a really young age of 13, where she drafted architectural plans using her sets of Rotring Rapidograph pens, in her mother’s ID shop, in Penang, Malaysia (where her idol designer, Dato’ Jimmy Choo grew up as well!) designing corporate interiors and hotels. She moved to the U.S. at the age of 19 in pursuit of designing beautiful spaces, products and patterns.
After receiving her foundation design diploma from Central Saint Martins, Mel graduated with Bachelor’s of Science in Environmental Design from Art Center College of Design with the highest distinction. Mel is extremely honored to have worked with top architectural and design firms in the U.S including Ellerbe Becket, Kiku Obata & Co., Sussman Prejza and have gained international exposure in multi-scaled projects from retail centers, museums, casinos, stadiums to mixed-use developments.
Her inquisitive nature drives her to explore many disciplines, giving her rich insights to different perspectives and human experiences; generating strong ideas that can be plugged into competitive marketplace. Be it startups or established brands, Mel brings an abundance of engaging, sound, impactful ideas to organizations. Mel Lim’s work can be seen in London, Tokyo, and Copenhagen, all the way to the UAE and has been recognized by numerous prestigious accolades including Creativity Annual, PRINT, GD USA and AIA LA.
Today, she writes and frequents organizations giving seminars/ workshops covering topics from design, innovation, strategy to culture and travel. She loves sharing insights and having an open dialogue.

Joe Keylon, Lead UI
This native Californian has traveled extensively in pursuit of new ideas and inspiration; all contributing to his unique style. Joe Keylon began his career illustrating for clients such as Universal Studios, Scholastic and Wall Street Journal, right after graduating with Honors from the prestigious Art Center College of Design in Pasadena, California.
Joe’s design and illustration experience continues to expand, incorporating a wide range of 2-D and 3-D projects, from packaging, editorial, corporate communications to a hip bowling alley & martini lounge. In the last 7 years, Joe has been leading the User Interface designs for some of the hot game titles for the PSP, PS2 and PS3 consoles.
Joe’s work has been published in America’s top design annuals including, Creativity Annual 32. Joe recently illustrated his first children’s book with a wonderful author Stephanie Bloom called The Drummer Who Lost His Beat.
Professional Affiliations
// ASID – Allied Member
// LEED – Accredited Professional
// DMI – Individual Member
// THE DESIGNERS ACCORD – Adopted in 10/09
// Certified Small Business with the State of CA
// WBENC-Certified Women’s Business Enterprise
Our Partners
We have a broad network of professionals that work on projects with us depending on the scale and scope. We team up with copywriters, user interface designers, programmers, architects, industrial designers, photographers, illustrators, animators, social media experts and research analysts.
We work closely with key players within our client organizations including brand strategists and managers, marketing directors, vp’s, ceos, business development directors and creative directors.
Most often time, our clients become part of our network in supplying services and products. Be part of our network today!
