BACE Blog

Tiny Ginger Brand Development

January 30, 2008 by Mel Lim | Uncategorized | 0 Comments

Award Winner
I first met Ginger Dhaliwal, owner of Tiny Ginger at the NY Bubble Trade show. Her warm personality and truly passionate approach to her business were contagious. So when Ginger, asked us to help her brand her business and website, we were exhilarated.

Ginger was one of those perfect clients; she gave us 100% freedom in designing her logo and was opened to any ideas.

Like all projects, we sat down with Ginger and looked at her competitors, her clientele, her target audience and also researched the children’s retail market. We also studied her sales pitches and strategies, the brands she represents and her presentation techniques.

Design Solutions:
Tiny Ginger represents some of the most exclusive, high end, modern luxury kids brands from USA, Europe and Australia. Each brand is carefully selected by Ginger, guided by her great sense of style, influenced by her extensive travels around the world. As a mother and a passionate business woman, she brings chicness to her retailers and brands effortlessly. We wanted a logo that would represent all the goodness she represents and we are happy to say we’ve succeeded. Her logo design have won 2 reputable design awards and the brand design was carried through from her website to trade show events.

Awards:
// American Graphic Design USA 2009 Award – Tiny Ginger Logo Design
// 39th Creativity Annual Award – Gold – Tiny Ginger Logo Design