Bridging The Designer/Client Relationship. It’s Not Them. It’s Us.
Many designers, including myself, have often blamed clients for not “understanding design” or not getting “us designers”. The question should not be why don’t they get us, but rather why don’t we get them.
Check out our latest article for DMI.
1 Response to Bridging The Designer/Client Relationship. It’s Not Them. It’s Us.
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Mel,
Thanks for your article. I couldn’t agree more that the challenges of understanding the design/business divide needs to be more widely discussed and your tips are welcome.
As a creative start-up in service design, (not an easy discipline to explain) I have been networking in business environments and find myself trying to talk in a business ‘dialect’ so that I can avoid the common pitfalls of assuming the business person I am speaking to is familiar with design language and jargon.
As ‘design thinking’ becomes more widely discussed in the business press as a source of competitive advantage, the onus is on designers to understand the differences between business and design. We should endeavour to adopt a communication style that helps business easily translate how design thinking is distinct and of genuine use in helping them meet their business goals in continuously changing contexts.