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	<title>Mel Lim // Design + Business Innovation Consulting Studio in San Diego, CA &#187; books we love</title>
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		<link>http://www.mellim.com/books-we-love/4307/</link>
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		<pubDate>Fri, 10 Jun 2011 19:29:33 +0000</pubDate>
		<dc:creator>Mel Lim</dc:creator>
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		<description><![CDATA[Designing For Growth by Jeanne Liedtka &#038; Tim Ogilvie A Fine Line by Hartmut Esslinger How To Be A Presentation God by Scott Schwertly]]></description>
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<p style="text-align: center;"><a class="awshortcode-product awshortcode-product-image" rel="external" href="http://www.amazon.com/gp/product/0231158386?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=0231158386" target="_blank"><img src="http://ecx.images-amazon.com/images/I/418kKWRN1wL._AA115_.jpg" alt="" /><img style="height: 1px ! important; width: 1px ! important; border: medium none ! important; margin: 0pt ! important; padding: 0pt ! important;" src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=0231158386" alt="" /></a><br />
Designing For Growth by Jeanne Liedtka &#038; Tim Ogilvie</p>
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A Fine Line by Hartmut Esslinger</p>
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How To Be A Presentation God by Scott Schwertly</p>
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		<link>http://www.mellim.com/books-we-love/4007/</link>
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		<pubDate>Thu, 17 Feb 2011 19:07:20 +0000</pubDate>
		<dc:creator>Mel Lim</dc:creator>
				<category><![CDATA[books we love]]></category>

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		<description><![CDATA[Linchpin by Seth Godin The Facebook Effect by David Kirkpatrick Predictably Irrational by Dan Ariely]]></description>
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<p style="text-align: center;"><a class="awshortcode-product awshortcode-product-image" rel="external" href="http://www.amazon.com/gp/product/1591843162?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=1297968912" target="_blank"><img src="http://ecx.images-amazon.com/images/I/51fMyB3O1TL._AA115_.jpg" alt="" /><img style="height: 1px ! important; width: 1px ! important; border: medium none ! important; margin: 0pt ! important; padding: 0pt ! important;" src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=1591843162" alt="" /></a><br />
Linchpin by Seth Godin</p>
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<p style="text-align: center;"><a class="awshortcode-product awshortcode-product-image" rel="external" href="http://www.amazon.com/gp/product/1439102120?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=1297969331" target="_blank"><img src="http://ecx.images-amazon.com/images/I/51nkdjcj1BL._AA115_.jpg" alt="" /><img style="height: 1px ! important; width: 1px ! important; border: medium none ! important; margin: 0pt ! important; padding: 0pt ! important;" src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=1297969331" alt="" /></a><br />
The Facebook Effect by David Kirkpatrick</p>
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Predictably Irrational by Dan Ariely</p>
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		<link>http://www.mellim.com/books-we-love/3804/</link>
		<comments>http://www.mellim.com/books-we-love/3804/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 19:36:41 +0000</pubDate>
		<dc:creator>Mel Lim</dc:creator>
				<category><![CDATA[books we love]]></category>

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		<description><![CDATA[Design Driven Innovation by Roberto Verganti Spend Shift by John Gerzema Gun, Germs and Steel by Jared Diamond]]></description>
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<p style="text-align: center;"><a class="awshortcode-product awshortcode-product-image" rel="external" href="http://www.amazon.com/Design-Driven-Innovation-Competition-Innovating/dp/1422124827/ref=sr_1_1?s=gateway&#038;ie=UTF8&#038;qid=1285267448&#038;sr=8-1" target="_blank"><img src="http://ecx.images-amazon.com/images/I/41V7aHAHYHL._SL160_AA115_.jpg" alt="" /><img style="height: 1px ! important; width: 1px ! important; border: medium none ! important; margin: 0pt ! important; padding: 0pt ! important;" src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=1285267448" alt="" /></a><br />
Design Driven Innovation by Roberto Verganti</p>
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<p style="text-align: center;"><a class="awshortcode-product awshortcode-product-image" rel="external" href="http://www.amazon.com/Spend-Shift-Post-Crisis-Revolution-Changing/dp/0470874430/ref=sr_1_1?s=gateway&#038;ie=UTF8&#038;qid=1285268520&#038;sr=8-1" target="_blank"><img src="http://ecx.images-amazon.com/images/I/41Frs8I7vLL._SL160_AA115_.jpg" alt="" /><img style="height: 1px ! important; width: 1px ! important; border: medium none ! important; margin: 0pt ! important; padding: 0pt ! important;" src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=159184312X" alt="" /></a><br />
Spend Shift by John Gerzema</p>
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<p style="text-align: center;"><a class="awshortcode-product awshortcode-product-image" rel="external" href="http://www.amazon.com/gp/product/0393061310?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=0393061310" target="_blank"><img src="http://ecx.images-amazon.com/images/I/516H1W1ASTL._B02_AA115_.jpg" alt="" /><img style="height: 1px ! important; width: 1px ! important; border: medium none ! important; margin: 0pt ! important; padding: 0pt ! important;" src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=0446563048" alt="" /></a><br />
Gun, Germs and Steel by Jared Diamond</p>
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		<title></title>
		<link>http://www.mellim.com/books-we-love/3489/</link>
		<comments>http://www.mellim.com/books-we-love/3489/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 19:59:22 +0000</pubDate>
		<dc:creator>Mel Lim</dc:creator>
				<category><![CDATA[books we love]]></category>
		<category><![CDATA[books]]></category>

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		<description><![CDATA[Rework by Jason Fried Making Ideas Happen by Scott Belsky Delivering Happiness by Tony Hsieh]]></description>
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<p style="text-align: center;"><a class="awshortcode-product awshortcode-product-image" rel="external" href="http://www.amazon.com/gp/product/0307463745?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=0307463745" target="_blank"><img src="http://ecx.images-amazon.com/images/I/41XlDHL-ZzL._SL160_AA115_.jpg" alt="" /><img style="height: 1px ! important; width: 1px ! important; border: medium none ! important; margin: 0pt ! important; padding: 0pt ! important;" src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=0307463745" alt="" /></a><br />
Rework by Jason Fried</p>
</div>
<div class="one-third-post">
<p style="text-align: center;"><a class="awshortcode-product awshortcode-product-image" rel="external" href="http://www.amazon.com/gp/product/159184312X?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=159184312X" target="_blank"><img src="http://ecx.images-amazon.com/images/I/516oYVQhohL._SL160_AA115_.jpg" alt="" /><img style="height: 1px ! important; width: 1px ! important; border: medium none ! important; margin: 0pt ! important; padding: 0pt ! important;" src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=159184312X" alt="" /></a><br />
Making Ideas Happen by Scott Belsky</p>
</div>
<div class="one-third-post last">
<p style="text-align: center;"><a class="awshortcode-product awshortcode-product-image" rel="external" href="http://www.amazon.com/gp/product/0446563048?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=0446563048" target="_blank"><img src="http://ecx.images-amazon.com/images/I/41uPy8BcJYL._B02_AA115_.jpg" alt="" /><img style="height: 1px ! important; width: 1px ! important; border: medium none ! important; margin: 0pt ! important; padding: 0pt ! important;" src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=0446563048" alt="" /></a><br />
Delivering Happiness by Tony Hsieh</p>
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		<title></title>
		<link>http://www.mellim.com/books-we-love/3230/</link>
		<comments>http://www.mellim.com/books-we-love/3230/#comments</comments>
		<pubDate>Wed, 12 May 2010 17:45:58 +0000</pubDate>
		<dc:creator>Mel Lim</dc:creator>
				<category><![CDATA[books we love]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://www.mellim.com/?p=3230</guid>
		<description><![CDATA[The Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger Martin Made to Stick: Why Some Ideas Survive and Others Die by Chip &#038; Dan Heath Building Design Strategy: Using Design to Achieve Key Business Objectives by Tom Lockwood &#038; Thomas Walton]]></description>
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<p style="text-align: center;"><a class="awshortcode-product awshortcode-product-image" rel="external" href="http://www.amazon.com/gp/product/1422177807?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=1422177807" target="_blank"><img src="http://ecx.images-amazon.com/images/I/51jrXflKYIL._SL160_AA115_.jpg" alt="" /><img style="height: 1px ! important; width: 1px ! important; border: medium none ! important; margin: 0pt ! important; padding: 0pt ! important;" src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=1422177807" alt="" /></a><br />
The Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger Martin</p>
</div>
<div class="one-third-post">
<p style="text-align: center;"><a class="awshortcode-product awshortcode-product-image" rel="external" href="http://www.amazon.com/gp/product/1400064287?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=1400064287" target="_blank"><img src="http://ecx.images-amazon.com/images/I/41hMTwhl6IL._SL160_AA115_.jpg" alt="" /><img style="height: 1px ! important; width: 1px ! important; border: medium none ! important; margin: 0pt ! important; padding: 0pt ! important;" src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=1400064287" alt="" /></a><br />
Made to Stick: Why Some Ideas Survive and Others Die by Chip &#038; Dan Heath</p>
</div>
<div class="one-third-post last">
<p style="text-align: center;"><a class="awshortcode-product awshortcode-product-image" rel="external" href="http://www.amazon.com/gp/product/1581156537?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=1581156537" target="_blank"><img src="http://ecx.images-amazon.com/images/I/51FazpHFJ3L._SL160_AA115_.jpg" alt="" /><img style="height: 1px ! important; width: 1px ! important; border: medium none ! important; margin: 0pt ! important; padding: 0pt ! important;" src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=1581156537" alt="" /></a><br />
Building Design Strategy: Using Design to Achieve Key Business Objectives by Tom Lockwood &#038; Thomas Walton</p>
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		<title></title>
		<link>http://www.mellim.com/books-we-love/collection/</link>
		<comments>http://www.mellim.com/books-we-love/collection/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 20:05:22 +0000</pubDate>
		<dc:creator>Mel Lim</dc:creator>
				<category><![CDATA[books we love]]></category>
		<category><![CDATA[books]]></category>

		<guid isPermaLink="false">http://www.mellim.com/books-we-love/2581/</guid>
		<description><![CDATA[Wired to Care by Dev Patnaik Authenticity by Joseph Pine Good to Great by Jim Collins]]></description>
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<p style="text-align: center;"><a class="awshortcode-product awshortcode-product-image" rel="external" href="http://www.amazon.com/gp/product/013714234X?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=013714234X" target="_blank"><img src="http://ecx.images-amazon.com/images/I/41eCS8tlzgL._SL160_AA115_.jpg" alt="" /><img style="height: 1px ! important; width: 1px ! important; border: medium none ! important; margin: 0pt ! important; padding: 0pt ! important;" src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=013714234X" alt="" /></a><br />
Wired to Care by Dev Patnaik</p>
</div>
<div class="one-third-post">
<p style="text-align: center;"><a class="awshortcode-product awshortcode-product-image" rel="external" href="http://www.amazon.com/gp/product/1591391458?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=1591391458" target="_blank"><img src="http://ecx.images-amazon.com/images/I/51Dk9cvVmcL._SL160_AA115_.jpg" alt="" /><img style="height: 1px ! important; width: 1px ! important; border: medium none ! important; margin: 0pt ! important; padding: 0pt ! important;" src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=1591391458" alt="" /></a><br />
Authenticity by Joseph Pine</p>
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<div class="one-third-post last">
<p style="text-align: center;"><a class="awshortcode-product awshortcode-product-image" rel="external" href="http://www.amazon.com/gp/product/0066620996?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=0066620996" target="_blank"><img src="http://ecx.images-amazon.com/images/I/41GAPiTjoDL._SL160_AA115_.jpg" alt="" /><img style="height: 1px ! important; width: 1px ! important; border: medium none ! important; margin: 0pt ! important; padding: 0pt ! important;" src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=0066620996" alt="" /></a><br />
Good to Great by Jim Collins</p>
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		<title></title>
		<link>http://www.mellim.com/books-we-love/collection1/</link>
		<comments>http://www.mellim.com/books-we-love/collection1/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 19:16:01 +0000</pubDate>
		<dc:creator>Mel Lim</dc:creator>
				<category><![CDATA[books we love]]></category>
		<category><![CDATA[books]]></category>

		<guid isPermaLink="false">http://www.mellim.com/business/2547/</guid>
		<description><![CDATA[A Whole New Mind by Dan Pink Rules of Thumb by Alan Webber Change by Design by Tim Brown]]></description>
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<p style="text-align: center;"><a class="awshortcode-product awshortcode-product-image" rel="external" href="http://www.amazon.com/gp/product/1594481717?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=1594481717" target="_blank"><img src="http://ecx.images-amazon.com/images/I/212aZfaFfbL._SL160_AA115_.jpg" alt="" /><img style="height: 1px ! important; width: 1px ! important; border: medium none ! important; margin: 0pt ! important; padding: 0pt ! important;" src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=1594481717" alt="" /></a><br />
A Whole New Mind by Dan Pink</p>
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<div class="one-third-post">
<p style="text-align: center;"><a class="awshortcode-product awshortcode-product-image" rel="external" href="http://www.amazon.com/gp/product/0061721832?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=0061721832" target="_blank"><img src="http://ecx.images-amazon.com/images/I/51Q3Kioxk2L._SL160_AA115_.jpg" alt="" /><img style="height: 1px ! important; width: 1px ! important; border: medium none ! important; margin: 0pt ! important; padding: 0pt ! important;" src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=0061721832" alt="" /></a><br />
Rules of Thumb by Alan Webber</p>
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<p style="text-align: center;"><a class="awshortcode-product awshortcode-product-image" rel="external" href="http://www.amazon.com/gp/product/0061766089?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=0061766089" target="_blank"><img src="http://ecx.images-amazon.com/images/I/415Dg4tlBBL._SL160_AA115_.jpg" alt="" /><img style="height: 1px ! important; width: 1px ! important; border: medium none ! important; margin: 0pt ! important; padding: 0pt ! important;" src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=0061766089" alt="" /></a><br />
Change by Design by Tim Brown</p>
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		<title></title>
		<link>http://www.mellim.com/books-we-love/collection-2/</link>
		<comments>http://www.mellim.com/books-we-love/collection-2/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 19:13:47 +0000</pubDate>
		<dc:creator>Mel Lim</dc:creator>
				<category><![CDATA[books we love]]></category>
		<category><![CDATA[books]]></category>

		<guid isPermaLink="false">http://www.mellim.com/?p=2584</guid>
		<description><![CDATA[Outliers by Malcolm Gladwell Blink by Malcolm Gladwell How The Mighty Fall by Jim Collins]]></description>
			<content:encoded><![CDATA[<div class="one-third-post">
<p style="text-align: center;"><a href="http://www.amazon.com/gp/product/0316017922?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=0316017922" class="awshortcode-product awshortcode-product-image" target="_blank" rel="external"><img src="http://ecx.images-amazon.com/images/I/41683QNEDwL._SL160_AA115_.jpg" alt="" /><img src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=0316017922" alt="" style="height:1px !important; width:1px !important; border:none !important; margin:0 !important; padding: 0 !important;" /></a><br />
Outliers by Malcolm Gladwell</p>
</div>
<div class="one-third-post">
<p style="text-align: center;"><a href="http://www.amazon.com/gp/product/0316010669?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=0316010669" target="_blank" class="awshortcode-product awshortcode-product-image" rel="external"><img src="http://ecx.images-amazon.com/images/I/310xCSMlzXL._SL160_AA115_.jpg" alt="" /><img src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=0316010669" alt="" style="height:1px !important; width:1px !important; border:none !important; margin:0 !important; padding: 0 !important;" /></a><br />
Blink by Malcolm Gladwell</p>
</div>
<div class="one-third-post last">
<p style="text-align: center;"><a href="http://www.amazon.com/gp/product/0977326411?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=0977326411" class="awshortcode-product awshortcode-product-image" target="_blank" rel="external"><img src="http://ecx.images-amazon.com/images/I/41OqEoGjifL._SL160_AA115_.jpg" alt="" /><img src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=0977326411" alt="" style="height:1px !important; width:1px !important; border:none !important; margin:0 !important; padding: 0 !important;" /></a><br />
How The Mighty Fall by Jim Collins</p>
</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title></title>
		<link>http://www.mellim.com/books-we-love/collection2/</link>
		<comments>http://www.mellim.com/books-we-love/collection2/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 18:23:55 +0000</pubDate>
		<dc:creator>Mel Lim</dc:creator>
				<category><![CDATA[books we love]]></category>
		<category><![CDATA[books]]></category>

		<guid isPermaLink="false">http://www.mellim.com/?p=2559</guid>
		<description><![CDATA[The Brand Bubble Word of Mouth Marketing by Andy Sernovitz Tribes by Seth Godin]]></description>
			<content:encoded><![CDATA[<div class="one-third-post">
<p style="text-align: center;"><a href="http://www.amazon.com/gp/product/047018387X?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=047018387X" target="_blank" class="awshortcode-product awshortcode-product-image" rel="external"><img src="http://ecx.images-amazon.com/images/I/51spAncwBCL._SL160_AA115_.jpg" alt="" /><img src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=047018387X" alt="" style="height:1px !important; width:1px !important; border:none !important; margin:0 !important; padding: 0 !important;" /></a><br />
The Brand Bubble</p>
</div>
<div class="one-third-post">
<p style="text-align: center;"><a href="http://www.amazon.com/gp/product/1427798613?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=1427798613" target="_blank" class="awshortcode-product awshortcode-product-image" rel="external"><img src="http://ecx.images-amazon.com/images/I/51u2wGEnGcL._SL160_AA115_.jpg" alt="" /><img src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=1427798613" alt="" style="height:1px !important; width:1px !important; border:none !important; margin:0 !important; padding: 0 !important;" /></a><br />
Word of Mouth Marketing by Andy Sernovitz</p>
</div>
<div class="one-third-post last">
<p style="text-align: center;"><a href="http://www.amazon.com/gp/product/1591842336?ie=UTF8&amp;tag=babucrex-20&amp;linkCode=as2&amp;camp=1642&amp;creative=6746&amp;creativeASIN=1591842336" target="_blank" class="awshortcode-product awshortcode-product-image" rel="external"><img src="http://ecx.images-amazon.com/images/I/51wz2Ep8BkL._SL160_AA115_.jpg" alt="" /><img src="http://www.assoc-amazon.com/e/ir?t=babucrex-20&amp;l=as2&amp;o=8&amp;a=1591842336" alt="" style="height:1px !important; width:1px !important; border:none !important; margin:0 !important; padding: 0 !important;" /></a><br />
Tribes by Seth Godin</p>
</div>
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