Strategy:
Establishing a holistic framework
We approach every project or business challenge with an energized process of design research that we immerse ourselves in, to truly experience the customer’s needs and desires. This crucial step enables us to discover market opportunities, and create holistic frameworks that suit our client’s short and long-term goals. We then combine analytical data and creative thinking, along with technology, strategic planning, project management and a collective network of thinkers and doers, to ideate and implement.
Design:
Connect Through Design
Our team comprises of multi-disciplinary talents that have an uncanny ability to combine both complex technical thinking with engaging visual assets. Our goal is to explore, probe and produce effective designs that serve beyond functionality and connect with human sensory. Our background in retail and manufacturing allows us to leverage our prototyping knowledge and technology, with measurable business goals, simplicity, efficiency, quality and authenticity.
Conversation:
Open Discussion Leads To Growth
We believe that user experience does not stop at the product shelf. It’s an on-going process. Every touch point is carefully explored to help our clients build a cohesive meaningful brand. By continuing this conversation, we nurture a collaborative work process with all key players to further invigorate the culture of innovation within our client’s organization.
Design Consulting
Talk to us! We are available for the following design services:
// branded environments
// environmental graphic design
// brand communications
// web development
// product development
// illustration + pattern design
// user experience + interface
Business Consulting
We believe organizations need to integrate design thinking into business strategies as it fuels innovation and clarity; exploration and productivity. Mel Lim’s inquisitive nature drives her to explore many disciplines, giving her rich insights to different perspectives and human experiences; generating strong ideas that can be plugged into the competitive marketplace. Be it startups or established brands, Mel and her team bring an abundance of engaging, sound, impactful ideas to your business development.
Green Consulting
Mel Lim is a LEED® AP dedicated to sustainable living and design. Her goal is to empower and educate businesses to take a realistic sustainable approach in their product development, sales and marketing strategies as well as their day-to-day operations. She continues to push the discussion on how design impacts social and environmental practices.
Licensing Partnerships
Our work is available for licensing partnerships in the following categories:
// apparel + fashion accessories
// paper goods
// home décor + accessories
// gifts
// textile
// toys
// limited edition gallery work