Stephen Randall on social media
You know you get it (social media) when…
1. Your web presence is way bigger than your website.
2. You are not afraid of being authentic. Warts ‘n’ all.
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Are trade shows a dying breed?
With Apple pulling out of Macworld and the increasing decline of attendance from both visitors and exhibitors, is this the beginning of an end to trade shows?
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Brand Bubble – A Must Read
It all started with a leisurely afternoon reading of my favorite magazines; FORTUNE. Flipping through the pages, reading about businesses, ventures, fashion moguls, hedge fund gurus, and then suddenly, this September 1st 2008 issue on page 75 got me, how do I put it… “disturbed”.
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Order fulfillment – lead time
A fan wrote in asking what is the expected lead time when buyers place orders at trade shows. Our answer is that it depends on what type of products and the logistics of your fulfillment; if your products are Build-to-order (BTO) or Make-to-order (MTO), or if you already have a warehouse of stocked products ready to ship.
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Working with sales reps or agents
Before you continue reading this article, let me warn you that Joe and I have a biased opinion on working with sales reps and agents. This is because we have worked with super amazing people and really unethical crappy people. So the experiences that we share here with you come from both sides.
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How to find retailers or buyers?
Some of us may start by visiting store to store or what we call road sales. It’s a great way to meet the store owners in person and get personal attention.
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