STRATEGIC IMAGINATION
Yeh IDeology Web Design
Client: Yeh IDeology
Scope: Strategy, Web Design & Development, UI & Illustrations
Date: December 2010
We want Yeh Ideology’s website to be robust and meaningful; with each page communicating the company’s philosophies, who they are, what they are about, who they serve and how they do it. We did it successfully using combination of photography, art and copy. Our goal was to create a strong set of creative visuals for Yeh ID that they can grow and expand with, for both their print and web collateral. We turned words into icons, moods into photography, and information into engaging infographics. We aimed to achieve “web connectivity”. We wanted Yeh IDeology’s website to be informative and a welcoming venue for discussion and collaboration. View their iconography and ui work and the development of their brand and collateral pieces.
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Using powerful imageries and supporting copy to illustrate Who, How, What, Why.
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Using both vector art, photography and colors to accentuate that this is NOT your typical recruitment agency.
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Without the people, there is no company.
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Web strategy: There is a reason behind every color, and every photo.