Mel Lim is a global multimedia technology storyteller and innovation strategy consultant. Her success record for growing and scaling companies has positioned her as one of the most sought-after consultants in the tech and software startup scene. Traditionally trained in architecture, this Malaysian-born Chinese immigrant and serial entrepreneur from humble beginnings began her career designing retail centers, casinos, stadiums, and hotels in Asia, Europe, and the US. Mel went on to found an innovation strategy and design agency that has garnered hundreds of industry accolades. Recognizing her knack for building businesses and products, Mel took her hybrid international background in design and strategy, and accelerated technology startups to multi-million dollar, revenue-generating enterprises, positioning them as global brands and some of the most innovative tech companies in the world. Her current and past clients include well-known brands like Varonis, Semperis, Axure, LeEco, Tata, Intel, Comcast, London Jewelers, Zeeto, and Neato.
Co-Founder & CEO
Preston and Harrison was birthed during an unprecedented period in human history. It was born out of hope and love for art and imagination. Like so many working, single mothers, Co-Founder Mel Lim had to recalibrate her working life with her two children: Evan (Preston), age 10, and Tyler (Harrison), age 7. Lim adapted and adopted an entirely new remote learning schedule and made sure that family life would be as “normal” as possible during the quarantine. At one point, Lim herself was sick and unable to be with her children for a month. During that period, she realized that she derived happiness and fulfillment from witnessing how her children perceived the world with awe, hope, curiosity, and joy, even in the most miniature of experiences. Their playfulness and irrepressible hope gave her strength. Art and imagination kept all three of their spirits lifted during uncertain times and the family longed to inspire that same tenet in others. They wanted to give back to the world the blessings afforded to them. Over a 14-month period, they produced thousands of beautiful art pieces through a simple process — kids draw, mama paints. Preston and Harrison want to inspire others to create, draw, love, live, and laugh.
Founder & CEO
At Maspira Groupe we are business growth and innovation physicists, empowering our clients to tap the spinning nucleus of potential at their core and ignite the brand growth and evolution that transforms their organizations into formidable global brands. Together with our team of industry experts, investors, entrepreneurs, and mentors, we help accelerate ideas, and launch innovative products and programs through our battle-tested proprietary innovation strategy, business design, and brand strategy framework.
MaspiraVerse, a metaverse division of Maspira Groupe, was birthed with the sole intent to help large organizations and brands adopt, launch and scale their XR/metaverse program. With over two decades of experience in launching innovation programs, we guide your teams through a proprietary framework that will help uncover insights, define critical business use cases and metrics, and outline the most effective and innovative technologies/platforms that embolden your organization’s short- and long-term XR initiatives.
Board of Directors and Advisory Board Member
Shyne San Diego | Role: Board of Directors | Strategist & Growth Advisor
California State University-Chico | Role: Advisory Board Leadership Engineering
Biatch | Role: Advisory Board
Upflex NY | Role: Advisory Board
Maison Marcel | Role: Advisory Board
The New School NYC | The New Historia | Role: Advisory Board
World Brand Congress | Role: Advisory Board
ADVISORY & INSIGHTS
METAVERSE / XR/AR/VR / CYBERSECURITY / SAAS / CANNABIS / AUTOMOTIVE & MOBILITY / LUXURY / ROBOTICS / RETAIL & E-COMMERCE / CONSUMER PRODUCTS / COMMUNICATIONS & MEDIA / FOOD & BEVERAGE / HEALTHCARE & LIFE SCIENCE / TRAVEL & HOSPITALITY / VC & PRIVATE EQUITY / NON-PROFIT/ FUTURE OF WORK / FUTURE OF E-COMMERCE / FUTURE OF BRAND EXPERIENCES / DIGITAL TRANSFORMATION / INNOVATION
A Leader in Tech, Innovation & Business
Mel founded and serves as CEO of Maspira Groupe, an innovation consultancy focusing on product development and growth strategies. In 2021, along with her two young sons, she cofounded Preston & Harrison, a family enterprise with a social cause that combines original art and design with the innovative tech worlds of NFTs, AR/VR/XR, and Metaverse.
Mel recently completed a book entitled Turtle Design in a Rabbit Age. Published by CRC Press, her book offers a platform to help people achieve equanimity and find meaning in their work and lives through mindfulness, and companies to craft value by reframing their approach to impact creation and experience design. She lectures on innovation, consumer behaviors, metaverse/XR technologies, and women leadership at leading institutions like Stanford University, Microsoft, and KPMG.
Always reaching for new opportunities to lead and learn, Mel now serves as an Advisory Board member for the Engineering Leadership Program at California State University at Chico. She has also served on advisory boards at the New School in NYC, the World Brand Congress, Upflex NYC, and Maison Marcel. Mel was recently awarded the Top 50 Tech Visionaries Award by Intercon and was named among the 250 Most Inspiring Female Entrepreneurs by DataBird.
TRUSTED BY GLOBAL BRANDS
Web 3.0 is already here, and we all have to learn, adapt, and adopt.
Companies who doubled down on innovation programs in 2021 are a bit ahead of the game. The question wouldn't be what is a "metaverse," XR/VR/AR, NFT, crypto, blockchain, per see, but it would be about how do we genuinely create content, products, and services that have meaningful and more significant impact on our employees, our community and customers by fully leveraging XR technologies.
Marketers, sales, and HR teams will have to train themselves to present, engage and move fluidly in fully immersive virtual environments as avatars (or not), as their customers have already moved beyond the basics and are eagerly waiting to be inspired.
Founder & CEO of Maspira Groupe